https://www.lexcwins.com/home daily 1.0 2025-06-02 https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/1587757547704-ZTR9BT5GZPABO0MA2YF6/ezgif.com-video-to-gif.gif Home - Oh, hey. Right now, you’re reading words written by yours truly. If you’re enjoying this experience, I’ve got good news for ya: I write a lot of words — both for companies and for kicks. https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/2a56ffa6-586f-4ddf-a6ce-ca3a9d475924/Screenshot+2025-05-29+at+11.52.26%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/0b424cc4-3ae4-4a44-8ad0-8473e5c807e4/mike+emails https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/bbc90e2a-4d6f-4799-9aa2-df4e97a9ea8d/1656349894873.jpg Home https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/3833fbf5-e788-4b75-9239-c6ab69e026d0/1661972714887.jpg Home https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/9da2f7a6-6f78-4843-a860-38e88ea88dc1/1668550847100.jpg Home https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/610d1e60-7271-401f-8e13-2d5ee72ea1e0/unnamed.png Home https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/a475daee-adcb-43b2-9044-ed2143c467c3/unnamed.jpg Home https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/51ebb315-2e23-4450-9277-da1544fdc610/real+thread+stuff.png Home https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/96d87477-0b9d-4ab8-9ecd-9f5b02f39b43/Expertise_Adset5_FEEDpng.jpg Home https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/a645e53d-4a86-4bb5-aa5b-c0573372327b/Deputy_Campaign3_AdSet2_CFeedpng.jpg Home https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/41125f5e-d124-482b-9349-fc6d2cafdbc5/Screen%2BShot%2B2022-12-31%2Bat%2B4.24.57%2BPM.png Home https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/0ab7b34d-0f8f-4356-a2c1-27743fa8216c/1686775414035.jpg Home https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/265f7606-ecc8-4182-8d85-73e07795c32a/GEO_Retargeting3_1080x1080jpg.jpg Home https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/3b1f490e-038a-4665-8c41-0da98b0fd45c/Campaign05AdSet23FEEDjpg.jpg Home https://www.lexcwins.com/home/youre-probably-doing-corporate-swag-wrong monthly 0.5 2025-03-10 https://www.lexcwins.com/about daily 0.75 2025-06-02 https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/c595e113-eedc-4a27-901d-e3e34d5a8e1b/FN2abLdXsAMzwu4.jpg https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/1587740556992-PJI538B2GVOQ4EYMUENK/6855FDCA-6649-482D-AB3E-378CE862CF61+2.JPG About https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/1587740590196-RSVB6QY5Y7SFLOI5F38G/52F1E368-AAC3-42BE-A73E-A02131A0D677.JPG About https://www.lexcwins.com/does-not-exist daily 0.75 2023-01-09 https://www.lexcwins.com/services daily 0.75 2023-09-21 https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/d4930fd1-c5f0-4ae2-8e07-b1d8132a84e1/3AD43450-B30E-43A8-B2D9-5C5431755AE6.jpg https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/27b979ce-2562-46e8-ab16-495b89c2e088/IMG_4670.jpeg https://www.lexcwins.com/work daily 0.75 2025-03-03 https://www.lexcwins.com/work/loxo monthly 0.5 2024-01-22 https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/4d88c3d5-f3fe-4df1-8495-3e2836f31553/Campaign05AdSet23FEEDjpg.jpg Work - Loxo https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/d868799b-7a0c-45ac-b6ef-7e176bf68298/Campaign05AdSet24FEEDjpg.jpg Work - Loxo https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/ff2d53fc-c42a-41b2-915b-4181516de557/Campaign05AdSet42FEEDjpg.jpg Work - Loxo https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/f1a438c9-84b9-400d-a8a4-e99fa45c65d8/Campaign05AdSet71STORYjpg.jpg Work - Loxo https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/420affc0-7dd5-4910-9524-e83c76af188c/Campaign05AdSet72STORYjpg.jpg Work - Loxo https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/6480af95-df7b-4d47-a172-a88473e1f32d/CampStrat1_AdSet3_StaticAdpng.jpg Work - Loxo https://www.lexcwins.com/work/miscellaneous monthly 0.5 2022-12-29 https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/1bbadc5b-35c4-434c-a5a8-7f4b14347637/job+fair.jpg Work - Miscellaneous Projects - Managed the company’s social media, ads, and PR — mainly with the intention of building/maintaining goodwill in the community and attracting top talent in an extremely competitive market. My husband works for this company, so while I’m not personally fired up about commercial construction, this was still a fun time, and now I know all sorts of cool construction words like “tilt-wall” and “cost-plus with a g-max.” https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/4e3dd240-48ad-4256-bab5-80b2735e7ef9/Screen+Shot+2022-02-21+at+10.59.44+PM.png Work - Miscellaneous Projects - Copy for the entire website, as well as social posts/ads, printed goods, etc. Speech for NASDAQ bell-ringing ceremony Electronic Press Kit for media rounds https://www.lexcwins.com/work/real-thread monthly 0.5 2022-12-29 https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/c51122e2-3b87-4035-8a7a-32f535051d51/Screen+Shot+2022-08-10+at+1.22.34+PM.png Work - Real Thread "World's Softest Billboard" sample packs — this is an opportunity to intro the brand to prospects and sell them on what makes Real Thread different. https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/f319e3cf-ceb0-49b7-babe-3b20428e464c/4.jpg Work - Real Thread First-time customer messaging — this insert would be included in first-time orders. https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/cb293610-9410-4800-bdba-4fdf1b786f9c/feedback1.jpg Work - Real Thread https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/fd4a8aa8-242c-4739-be04-db69ea8947e2/5.jpg Work - Real Thread First-time order cards — these printouts were included in the boxes for any new customer order. https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/f7d5fb62-7d3a-47a6-905d-f930fc1e1a3f/1.jpg Work - Real Thread As a fun staff gift + customer appreciation campaign, I had these "Better Ingredients, Better T-Shirts" shirts designed—inspired by the one & only Papa Johns. https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/4a6af435-ad5e-4d1e-b36c-9e30b9ce6ea4/feedback2.jpg Work - Real Thread https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/d2ad3bcb-591e-47ac-bb31-8bc2178d26f2/Screen+Shot+2022-12-31+at+3.22.22+PM.png Work - Real Thread Customer appreciation sticker sheet https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/77e13f12-7ff4-4d73-8f83-48fa0718daa8/2.jpg Work - Real Thread Signage mockup — this tagline conveys Real Thread's local/handmade approach while also touching on how much of a brand impact t-shirts can make. https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/e6f8c735-a7ca-4090-8aaf-395c5525f97f/628c0811338d216deac658c5_RT_Blog-BrandLaunch-image1.jpg Work - Real Thread Rebrand photoshoot https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/7efed630-a9a0-46c2-85e7-1c48abe6c6c4/7.jpg Work - Real Thread This marshmallow shirt was used as a weird and fun customer gift inspired by the concept of "super soft t-shirts." It was made possible through a brand partnership with another Orlando business, Wondermade! https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/57c496ff-f0c6-4a19-a547-e6d8ad7d2e17/3.jpg Work - Real Thread Screen printing is an extremely technical artform, and even the best printers make mistakes. This apology card goes out to customers who aren't over-the-moon about their order. https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/ef0c720c-3484-4fdb-918e-e4afdf6af70d/6.jpg Work - Real Thread Textural photography + warm-fuzzy language = a match made in heaven. https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/6c3b5b58-2235-4240-a39e-06c01906fb39/Screen+Shot+2022-12-31+at+2.52.12+PM.png Work - Real Thread Web copy with new rebrand elements https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/369a1bbe-73e4-4305-a7ed-ebb0b504bda5/62c7357d7322e78187878d31_RT_Water-Based-Summer_Shoot-041.jpeg Work - Real Thread As a play on water-based inks, this Water Based Summer campaign centered around water, bright colors, and summer apparel. https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/424a5515-179b-44f3-b3b8-b90bc54a9268/62f3f5c653e68c7a0343c342_RT_Tea_BlogHeader_1.jpg Work - Real Thread Some fun tea/tee wordplay became a full-fledged customer appreciation campaign! https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/6e29fea9-c3d8-4972-88c6-49ac99cb592b/628c077795e67b09a34caa43_RT_Blog-BrandLaunch-Header.jpg Work - Real Thread Trend prediction: dyeing your hair "Real Thread yellow" will be all the rage in years to come. https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/0b611b25-88b7-401a-bfad-cc33f243e8b5/RT_CoasterMockUp_3.jpg Work - Real Thread Rebrand announcement coasters https://www.lexcwins.com/work/foursquare monthly 0.5 2022-12-29 https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/5f114498-7d30-4172-b1f4-f9c4fedc0a47/unnamed.jpg Work - Foursquare https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/2cb0c916-1c23-4c15-ba29-b467e0a3580c/CampStrat2_AdSet6_StaticAdpng.jpg Work - Foursquare https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/c9065424-39e8-4a87-a32e-1bbf13a5929c/CampStrat2_AdSet4_StaticAdjpg.jpg Work - Foursquare https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/308fa3e6-7348-485d-8fe6-c64780bf1ec4/Screen+Shot+2023-01-06+at+3.05.57+PM.png Work - Foursquare https://images.squarespace-cdn.com/content/v1/5ea199a7e0d71c56da0ac0cf/afa03e06-91ff-4a3c-83f3-c44f38a58b52/1669069680108-1.jpg Work - 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